2010 Hyundai Equus

Audi may have put “Old luxury on notice” with its Super Bowl commercials last year, but Hyundai apparently is plotting an actual hit on traditional luxury-car manufacturers as it pushes deeper into affluent pockets. Despite the champagne corks still lodged in the ceiling from last month’s celebration of the Genesis sedan winning the 2009 North American Car of the Year award, the Korean automaker is moving ahead with the launch of the rear-wheel-drive 2010 Equus, a larger, more-impressive luxury sedan charged with confronting segment stalwarts such as the Mercedes-Benz S-class and Lexus LS.
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2010 Rolls-Royce Ghost

The 2010 Rolls-Royce Ghost is the latest model to come from this storied manufacturer, and it's positioned as the brand's entry-level vehicle. At a quarter-million dollars worth of starting price, that's quite a misnomer. But considering its Phantom sibling will set you back $380,000 and its namesake forebears the 1906-'26 Silver Ghosts are typically valued in the millions, perhaps the new Ghost is a relative bargain.

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The 2010 Ghost is all but guaranteed to embody class-leading performance and comfort. True, it is based on a BMW 760Li (BMW owns Rolls-Royce), but Rolls says the Ghost only shares about 20 percent of its construction with the big BMW. Rolls-Royce is also quick to point out that everything you see and touch is all-new and exclusive to the brand. As with all Rolls-Royce vehicles, the new Ghost surrounds occupants in top-notch luxury and unmistakable style. Attention to detail and craftsmanship border on the obsessive.
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